Social Media Marketing and Content Creation
Skincare Product Spotlight: Post-Facial Marketing Visual
A custom skincare visual crafted to elevate spa branding on social media.
Bold Beauty: Lipstick Promotion for National Lipstick Day
Highlighting a vibrant lipstick lineup created for National Lipstick Day.
Handbags That Turn Heads and Drive Sales
Autumn-ready handbags styled to elevate your seasonal wardrobe.
Posting with Purpose
Social Media Strategy & Performance
Role: Social Media Coordinator for a Medical & Wellness Spa
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Reach by Quarter:
Q3: 2,559 accounts
Q4: 21,670 accounts (83.6% from paid campaigns)
Q1: 2,584 (Dec), 1,131 (Jan), 2,228 (Feb)
Q2: 12,254 accounts
Total Reach (Jun–May): ~42,400+ accounts
Engagement Highlights:
Q4: 252 engagements (65% followers)
Q2: 560+ likes, 22 comments on a top collaborative post
Reels and behind-the-scenes content drove the most interaction
Growth Strategy:
Balanced mix of paid and organic content
Experimentation with Reels, staff features, and seasonal promos
Quarterly ad spend (ex. $277 in Q4) yielded 28K+ impressions
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Reach by Quarter:
Q3: 2,584 accounts (+37.7%)
Q4: 2,880 accounts (+12.2%)
Q2: 4,569 accounts
Total Reach (Q3–Q2): 10,033+ accounts
Engagement Growth:
Q3: +66.7% increase in interactions
Q2: 10,714 post impressions; peak post reached 1,600+ views
Insights:
Although follower count stayed relatively flat, audience engagement rose steadily through reshares, local partnerships, and themed promotions
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Video Views by Quarter:
Q3: 3,959
Q4: 7,367
Q2: 5,353
Total Views (Q3–Q2): 16,679+
Reach:
Q3: 2,704 accounts
Q4: 6,229 accounts
Q2: 5,353 accounts
Strategy Shift:
Switched from business to personal account in Q2 to gain access to trending audio
Focused on short-form, relatable service content and trend adaptation