Social Media Marketing and Content Creation

Posting with Purpose

Social Media Strategy & Performance

Role: Social Media Coordinator for a Medical & Wellness Spa

    • Reach by Quarter:

      • Q3: 2,559 accounts

      • Q4: 21,670 accounts (83.6% from paid campaigns)

      • Q1: 2,584 (Dec), 1,131 (Jan), 2,228 (Feb)

      • Q2: 12,254 accounts

      • Total Reach (Jun–May): ~42,400+ accounts

    • Engagement Highlights:

      • Q4: 252 engagements (65% followers)

      • Q2: 560+ likes, 22 comments on a top collaborative post

      • Reels and behind-the-scenes content drove the most interaction

    • Growth Strategy:

      • Balanced mix of paid and organic content

      • Experimentation with Reels, staff features, and seasonal promos

      • Quarterly ad spend (ex. $277 in Q4) yielded 28K+ impressions

    • Reach by Quarter:

      • Q3: 2,584 accounts (+37.7%)

      • Q4: 2,880 accounts (+12.2%)

      • Q2: 4,569 accounts

      • Total Reach (Q3–Q2): 10,033+ accounts

    • Engagement Growth:

      • Q3: +66.7% increase in interactions

      • Q2: 10,714 post impressions; peak post reached 1,600+ views

    • Insights:

      • Although follower count stayed relatively flat, audience engagement rose steadily through reshares, local partnerships, and themed promotions

    • Video Views by Quarter:

      • Q3: 3,959

      • Q4: 7,367

      • Q2: 5,353

      • Total Views (Q3–Q2): 16,679+

    • Reach:

      • Q3: 2,704 accounts

      • Q4: 6,229 accounts

      • Q2: 5,353 accounts

    • Strategy Shift:

      • Switched from business to personal account in Q2 to gain access to trending audio

      • Focused on short-form, relatable service content and trend adaptation