Mock Projects

Self-initiated concept campaigns exploring creative direction, photography, editing, and social strategy for brands I admire.

PROJECT LIST:

LANEIGE

Supporting Personal Content

To complement the brand-focused deliverables, I documented the creative process through my personal content series, Styled, Not Sponsored (on TikTok). This content highlights how the project was planned and executed, offering insight into the creative thinking behind the visuals.

Included Content:

  • Behind-the-scenes video outlining concept development and planning

  • Clips showing inspiration sourcing, equipment setup, and shooting process

  • Final editorial imagery shared within a personal, process-driven format

  • This approach demonstrates how brand-ready assets and creator-led storytelling can coexist while serving different purposes.

Styled, Not Sponsored: LANEIGE

LANEIGE — LIP GLOWY BALM (MANGO)

Project Type: Spec / Mock Campaign
Role: Creative Direction, Photography, Videography, Editing
Shoot Location: Home Studio with Natural/Artificial Light
Deliverables: 3-4 Editorial Photo, 1 Promotional Video (10–20s)

PROJECT GOAL

Create a high-editorial, in-house-style campaign for Laneige’s Mango Lip Glowy Balm to demonstrate product photography, controlled lighting, editorial composition, and brand-ready video content suitable for digital marketing and website use.

Production Plan for Mock Campaign

OVERVIEW

Using a Laneige lip balm as the focus, I developed a small product series centered on texture, wear, lifestyle, and hero imagery. The goal was to create clean, adaptable assets that feel consistent with in-house brand content while remaining flexible for social, web, and digital use.

All visuals were planned, shot, and produced at home using natural light and a minimal setup, with an emphasis on composition, color, and storytelling through imagery.

CREATIVE DIRECTION

  • Editorial, product-forward visuals

  • Focus on gloss, texture, and finish

  • Beauty portraits paired with product clarity

  • Everyday, to-go lifestyle moments

  • Soft color storytelling, with yellow as a recurring visual element

DELIVERABLES

Editorial Photography

  • Hero product image styled with mango slices and yellow florals

  • Texture imagery highlighting gloss and application

  • Beauty imagery featuring the product worn

  • Lifestyle imagery showing the product as an everyday essential

Promotional Video

  • Short-form editorial video extending the product story into motion

  • Focused on movement, texture, and light

  • Designed to complement the still imagery across platforms

Brand Social & Digital Use

This product series was designed with versatility in mind. Example applications include:

  • Instagram Feed:

    • Hero image as a lead post

    • Texture and beauty imagery as carousel support

  • Instagram Reels / TikTok:

    • Editorial video highlighting product texture and finish

  • Stories:

    • Supporting imagery for product features or launches

  • Website / E-commerce:

    • Clean visuals suitable for PDPs or campaign pages